The Delphix logo was designed through hundreds of iterations, variations and polishings. My goal was to create a logo to present the Delphix image which is powerful, refresh and energetic as a rapid growing high tech start up. I twisted the “L” in the center to be a red fin-liked shape. This abstract shape accurate delivered the character of the Delphix image. Black color was used to balance the intensity of the red. And the font expressed some sophisticated feelings of “cyber” and “ancient” at the same time.

Based on the logo, I designed business cards, sideshow templates, and many print templates for datasheet, whitepaper, user manuals, etc.