Intuit Loan Finder provides small businesses with the lending they need to start, grow and thrive. The key challenge of designing this project is turning business strategy into visual interface with great user experience. As the Lead UX Designer at Intuit Lending, I’m engaged in a broad range of business and user experience design problems such as lead generation, increasing conversion rate, user engagement, product development, and branding. I collaborated with PMs, engineerings and all kinds of stakeholders in a daily base and practiced my lean design process with the team.