Role: Art Director, Concepts and Visual Effects
These famous paintings like “Mona Lisa” are remarkable, monumental and well-known by most people. Thus sometimes modern artists like to take a bit nice “joke” on them by twisting or retouching to create unforgettable effects. I created a series of successful advertisements by retouching several famous paintings with images of mobile devices and software interfaces for ArcSoft 05′ 3GSM Trade Show – displaying in a 60′ inch LCD in the center of the exhibition booth. These “paintings” also had been printed and framed as gifts for customer-relationships. A small logo of ArcSoft was inserted in the lower corner of each paining. People smiled or impressed when they saw these paintings and usually kept watching for a while, tasting the combined feeling of “ancient” and “modern”, “old” and “new”, “serious” and “funny”, etc. At the same time they got a change to notice and remember the ArcSoft’s mobile technologies.

Tools to design the project: Photoshop, Illustrator, Flash.